- Company: Back 9 Dips
- Owners: David and Dominique “Nique” Mealey
- Asking Price: $150,000 for 15% equity
- Final Deal:$150,000 for 25% equity
- Sharks Who Took The Bait: Robert Herjavec and Lori Greiner
- Season/Episode: Season 4, Episode 4
Back 9 Dips Before Shark Tank
David and Dominique “Nique” Mealey are a married couple from Tampa, Florida. They have a three-year-old son and a baby daughter on the way.
Back when Nique was pregnant with their first child, the economy tanked and David lost his job working as a Callaway sales rep and a PGA teaching pro for a local golf club. Realizing they needed to make an income, David started a BBQ catering company. He loved to cook and had considered becoming a chef earlier on in his career. The company became a success, and David even emailed radio shock jock, Bubba the Love Sponge, and asked if he could bring some of this BBQ to the station. Bubba and David had an instant connection and Bubba promoted David’s company whenever and however he could.
Even though the business as a whole was doing well, there was one dish that was everyone’s favorite. It was so popular that David and Nique knew it would be a hit if they brought it to market and sold it separately. They were coming to the Shark Tank because they needed a shark’s help to bring their product to the masses.
Back 9 Dips On Shark Tank
David and Nique walked into the tank and said they were seeking $150,000 in exchange for a 15% stake in their company. While they didn’t yet tell the sharks what their product was, they passed around plates from them to sample.
Nique stated that 1.25 billion chicken wings were consumed during the last Super Bowl, and that the second most popular food was chips and dip. Their product – called Back 9 Buffalo Chicken dips – was made by blending chicken breast with sauces. It was like chicken wings in a dip.
Daymond referred to it as a Chicken Slurpee and then Kevin said it reminded him of the classic SNL “Bass-O-Matic” skit, except it was chicken in a blender instead of fish. Kevin started to laugh so hard he was crying and kept referring to all of the poor chickens that lost their lives for the dip.
David said it was not that much different than chopping up chicken and making chicken salad, only the chicken was chopped a bit finer. Nique said, “I married him for this dip!”
Lori thought it tasted delicious, and after the sharks had stopped laughing and composed themselves, they took on a more serious tone.
Robert wanted to hear their story, so Nique hinted there was a life experience that made them realize they needed to find a way to make money. When asked what the experience was, she explained that David had lost his job the last time she was pregnant. They downsized their home, sold one of their cars and a lot of other personal items, but it had all worked out for the best.
Kevin was ready to talk numbers. He wanted to know about sales. David told him that they had made nearly $400,000 in less than two years, and they had close to 400 accounts. Recently, a big supermarket chain in Florida decided to give them a 60-store test with a weekly sales goal. As it turned out, they were hitting the weekly goal on a daily basis.
Then David told the sharks that the retail cost for the dip was $7.99-$8.99 per pound, and wholesalers could purchase it for $5.25. The cost to make the dips was approximately $2.50. To date, they had invested $150,000 in the company.
Robert was wondering if there was always a positive reaction to the dip. Nique said people loved it, and after tasting it, and they didn’t have an issue with the idea of blended chicken. Lori reiterated that she thought it was wonderful and that she loved the two of them. But she didn’t think she was the right person to get the dip into supermarkets everywhere. She was out.
Mark thought they would likely continue to do well, but he didn’t have the skills or experience to handle food distribution of this sort. It was not a fit for him, so he dropped out.
Kevin said he admired them and thought they had done a great job so far. But as an investment, it would mean a lot of risks. It didn’t work for him, so he was out.
Robert loved their story and admired what they had done, but said it was a brutal business, and that they needed a partner that could help them go down that road. He could offer advice and encouragement, but he didn’t believe he was the right person to lead them. He dropped out.
That left Daymond to consider a partnership. He started by saying it was such a hard decision for him, and that he had some regrets about not partnering with a contestant from last year that had gone on to make it big. But Lori interrupted him. She really liked David and Nique and thought maybe she could come back in if Daymond were to join her with a $150,000 offer for 25% equity.
But Daymond wanted to get his story out. He spoke about the time when he had no money, a little girl, and a pregnant wife. He had just needed someone to give him a chance and LL Cool J did that for him with FUBU. And when his second child was born, he was a millionaire. Despite recognizing that everyone deserved a chance, he still didn’t think he could go in on a deal.
After a few seconds of silence, Robert spoke up. “I think sometimes in life you just need a chance,” he said. He agreed to partner with Lori, even though at this point he couldn’t add a lot of value. The Mealeys said, “We won’t let you down,” and accepted the deal: $150,000 for 25% equity. The new partners hugged the couple.
Final Deal: $150,000 for 25% Equity
Back 9 Dips After Shark Tank
Bubba The Love Sponge had always been a minority partner in the business but that wasn’t brought up on the show. According to David, that wasn’t an issue for either Lori or Robert. The dip was eventually marketed as BUBBA’s Chicken Dip.
After the show aired, David said he was working on improving manufacturing, and Nique was handling marketing and community events. Sales spiked after the episode ran, and the Mealey’s continued to increase distribution into more stores. They were even able to sign a deal with Costco.
But it wasn’t long until they ran into a brick wall. The company had failed to disclose that anchovies – an allergen – were an ingredient in the dip, and they were forced by the USDA to recall 112,500 pounds of BUBBA’s Buffalo Blue Cheese Chicken Dip. At that point, the dip had been selling online and at grocery stores in Florida, Georgia, Illinois, Missouri, and Ohio. After the recall, the company couldn’t recover and is no longer in business.
Currently, David Mealey works as a Regional Sales Manager for Nat Sherman, a handmade cigar and “luxury cigarette” company. Nique is a Field Marketing Manager for a restaurant group in the Orlando area.
Disclaimer: The information provided in this article is strictly informational; INSIGNIA SEO is not affiliated with Back 9 Dips, SharkTank, or any of its subsidiaries.
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.
Did Back 9 dips make it? ›
Despite getting an investment of $150,000 from Lori and Robert, back 9 Dips is no longer in business. They were forced by the USDA to recall over 100,000 pounds of dip because they contained anchovies and had not labeled it as an allergen in the ingredients.How did Back 9 Dips do after Shark Tank? ›
Back 9 Chicken Dips Shark Tank Update
When their segment aired, distribution expanded to over 1,400 stores in several states. Since the show aired, they doubled their supermarket locations, got on the shelves at Costco, and signed a deal with a national food distributor.
At that point, the dip had been selling online and at grocery stores in Florida, Georgia, Illinois, Missouri, and Ohio. After the recall, the company couldn't recover and is no longer in business. Currently, David Mealey works as a Regional Sales Manager for Nat Sherman, a handmade cigar and “luxury cigarette” company.Does dip work back? ›
Dips help strengthen the muscles in your: chest, shoulders, triceps, upper back, and lower back. When done correctly, weighted dips can add muscle mass to your upper body. This exercise can also help build your strength for other exercises like bench presses.What are the most successful Shark Tank products that didn't get a deal? ›
- COPA DI VINO. James Martin was traveling through France when he came across prepackaged wine by the glass. ...
- MealEnders. ...
- The Lip Bar. ...
- Kodiak Cakes. ...
- Ring. ...
- The Bouqs Company. ...
- Coffee Meets Bagel. ...
- Chef Big Shake.
- 1) ToyGaroo. What was ToyGaroo: “The Netflix for toys”, a subscription service allowing you to rent different toys every month. ...
- 2) ShowNo Towels. ...
- 3) Sweet Ballz. ...
- 4) Body Jac. ...
- 5) CATEapp. ...
- 6) Breathometer.
With more than $225 million in lifetime sales, Bombas has generated the highest sales on "Shark Tank".How many times a week should you dip? ›
Weighted dips are a challenging exercise that can build strength and muscle mass in your chest, triceps, shoulders, and back. Add them to your strength training routine every two or three days for best results. Be sure to allow for enough rest between sessions so your muscles can fully recover.Are dips worth it? ›
The Benefits of Dips
Dips are considered an upper-body pressing exercise that primarily builds bigger and stronger triceps, but they also hit the chest, shoulders, and even the back. In fact, Dips are one of the best exercises for developing overall upper-body strength and size.
"Dips are an excellent movement to build size, strength and power into the triceps," explains, body-transformation coach, Charlie Johnson. "[Having] some variation of dips within a training programme is a wise idea if you're looking to develop this muscle group and improve your pressing strength."
Is 10 dips in a row good? ›
When deciding whether or not to do weighted dips, my "10-dip rule" is a good point of reference. If you're not able to do at least 10 consecutive bodyweight dips with good form and full range of motion, you're probably better off not doing your dips weighted.How many dips is impressive? ›
How many reps of Dips can the average lifter do? The average male lifter can do 20 reps of Dips. This makes you Intermediate on Strength Level and is a very impressive achievement.How many dip reps is good? ›
If you are training for strength you should pick a weight that you can perform for 3-5 reps for 3 sets. If you are training for hypertrophy pick a weight you can do for 8-12 reps for 3 sets. If you are training for both pick a weight you can do for 6-8 reps for 3 sets.How many parallel bar dips should I be able to do? ›
Once you can do 4 sets of 8 - 12 reps of these dips, add more weight before you start adding more reps or sets. That's what will get you bigger pecs and triceps while increasing the rep count will build endurance capacity in those muscles.